Expert marketing advice on Strategy: what are the critics of Ansoff matrix posted by Anonymous, question Limitations of using Ansoff’s Matrix as a decision-making tool. Ansoff’s Matrix is often criticised for being too simplistic as it doesn’t taken into consideration the. Analysis Of Risks And Rewards Marketing Essay. ASSESMENT. Colin Price. Word count: 3,1. Critically evaluate how the Ansoff matrix might be used to assist .

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Finally it also succeeded in formation of Germany market in the early 1. Similarly company have community programme where 9. This factor includes cultural and social aspects which is different in every region. Furthermore matriz improve the standard of living by meeting the demands of the people related to personal care, hygiene and nutrition, so they feel fresh and make the most of their lives.

Technology is another factor to be considered for the success of the organisation.

Therefore in case of Unilever, continuous growth and development has been the spine of the business since it has begun its operation Bhaskaran, 2.

Ansoff reflected the existing market and new market emergence furthermore existing and new products into the market.

Criticism Of Ansoff Matrix Pdf – Romatacrogif

Improved and more reliable packaging, more attractive. Brand reputation is the crucial asset of any business which should be protected at all time because once lost cannot matrx back. Moreover SWOT analysis showed strength and weaknesses of the company where brand name is recognised worldwide and criticism being the weakness.


This factor includes the lifestyle, religion and education too. Powerful brand name worldwide. Unilever consistency to make strategic changes for improvements. Therefore it can be concluded that there has been ups and downs in the life of Unilever but it has ever managed to survive in any conditions and compete their major competitors because they imply strict strategic planning in their systems.

SWOT analysis is useful in terms of watching the current trends and future opportunities of an organisation. The primary dependency for raw material of Unilever products are on natural resources and water specifically. Fluctuation of interest rates and foreign currency exchange differ from one country to another.

It was low profit margin product but however with increased number of market share. Marketing and sales department performance on top of company standards.

Critucism portray alternative corporate growth strategies, Igor Ansoff presented a matrix that focused on the firm’s present and potential products and markets customers. What do you conclude?

Unilever launched a branded new shampoo called sun silk into several markets which later anskff the chief shampoo in 1. Furthermore economic downturn and inflation rates for instance recession in UK is the biggest threat for all the business operating in UK where consumer market begins to shrink and lower purchasing power. Recycling has come to dominated when it comes to packaging. Internet website ease of use, attractive and appealing.

Ansoff is the perfect model for Unilever to gain knowledge matrjx idea about the environment of growth because since the beginning of Unilever it is consistent and committed for growth and development.


Maintenance and development of consumer goods according to people needs have always been a success for any business. Describe and discuss the advantages and disadvantages of this approach togrowth. Various models asnoff theories have been used to analyse the situation of Unilever.

Ansoff’s Matrix

Despite the competitive advantage Unilever profitability is disturbed by EU free trade policy. Increase innovation through technology. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam.

Unilever acquired India and China resulted as key markets for the organisation where continuous growth has been seen.

Ansoff’s Matrix – Advantages and disadvantages table in A Level and IB Business Studies & Economics

Using examples from the case study and other relevant sources, explain how the Ansoff matrix integrates with other frameworks for external environmental and competitive analysis. This matrix has enabled many business managers and leaders to make very swift and accurate outcomes who consider growth in their organisations.

Persil and other power detergents was developed as a key challenger for the competitors. Criticism against the brand.